The NewTrain Manifesto
The NewTrain Manifesto is a project addressed to businesses. Its goals are to raise awareness about the market’s need of ethics, activism and strong positioning. It takes inspiration from the heritage of The Cluetrain, which set the rules of the digital world to come. It is written by 16 students, under the guidance of their teacher Paolo Iabichino and tutored by Roberto Tucci. Thirty points, or thesis, grew big within the walls of Turin’s Scuola Holden. They are about ecosustainability, gender issues, trust, brand transparency and social responsibility. These topics will become more crucial everyday: they will be discussed in order to shape a new way to market and communicate.